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Pie in the Sky

June 16, 2014

There have been various articles in the press announcing that Kirkgate Market has been awarded a £99,053 grant from the Small Business Research Initiative to develop a cutting-edge virtual reality omnichannel shopping experience based on computer gaming technology. According to the reports, online shoppers will be able to wander through a 3D model of the market, chatting to traders and ordering produce at the click of a mouse.
However, it turns out that the £99,053 will only pay for a feasibility study involving “up to 3 traders”.

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